PurpleBerry Wholegrain Flour is our own unique blend of purple wheat (anthograin wheat) and purple corn. The natural purple tint of the flour comes from the antioxidant anthocyanin. PurpleBerry Wholegrain Flour has more than four times the amount of antioxidants typically found in cultivated blueberries, and more than 25 times the amount of antioxidants found in standard refined wheat flour! It is also high in dietary fiber! To get that special purple tint, try replacing just 10% of the flour in your usual bread, noodle or other recipes with PurpleBerry Wholegrain Flour.